| Most of us normally buy everyday goods and | | | | narrow range of commodities, such as very specific |
| necessities from superstores, and other retail outlets. | | | | machine tools; while others sell a wide-ranging goods, |
| Superstores, gas stations, department stores, | | | | such as all the equipment essential to open a new |
| different branded products, are some examples of | | | | store, including shelving, light fixtures, wallpaper, floor |
| retail outlets. These are called retail outlets because | | | | coverings, signs, cash registers, accounting ledgers, |
| they sell products at retail price, and not wholesale | | | | and perhaps even some merchandise for resale. |
| price, meaning, that they keep a certain significant | | | | Wholesale trade firms play an extremely vital role in |
| percentage of the selling price as their own profit. | | | | the improvement of economy. They act as the |
| Now, where do these retailers buy their goods from? | | | | intermediary in the relations between the |
| Naturally, they buy it from wholesalers. Many times, | | | | manufacturing party, and the final customers. The |
| offices and universities also buy goods from | | | | manufacturers sell their product to the wholesalers, |
| wholesalers. This is because they need stationary and | | | | who in turn sell to the retailers. Thus, the |
| other supplies in large quantities, and the best option | | | | manufacturer does not need to keep contacts with |
| for them is to buy from wholesalers. | | | | the different customers; this is taken care of by the |
| The wholesale trade industry has different sizes and | | | | wholesaler. They provide services such as customer |
| scopes. This is because wholesale products are not | | | | service, order processing, and technical support, and |
| limited to a certain item; rather, they apply to almost | | | | therefore support the manufacturers. Since they are |
| all the products sold in the world. They sell any and | | | | wholesalers, they usually have warehouses and |
| every type of good. Companies which manufacture | | | | storerooms where they can keep the products until |
| products may buy their raw materials from | | | | the customer acquires them. Because of these |
| wholesalers, for example, a textile production | | | | warehouses, the manufacturers can produce their |
| company may buy cotton from one wholesaler, and | | | | goods in large quantities, and have the wholesalers |
| dye from another. Many times, schools, universities, | | | | store them, and the customer can buy goods in bulk |
| and offices buy items which are used in abundance in | | | | as needed. This means they may store goods that |
| the normal course of their operation, such as | | | | neither manufacturers nor retailers can store until |
| stationary, furniture, and so on. Similarly, a | | | | consumers require them. In so doing, they fill |
| departmental store may buy clothing, crockery, and | | | | numerous positions of the economy. They provide |
| other items in wholesale, and then resell at retail. | | | | businesses a nearby source of goods made by many |
| Wholesale traders may sell one particular item, from | | | | different manufacturers; they provide manufacturers |
| one manufacturer, or a particular item from different | | | | with a controllable number of customers, while |
| manufacturers. They may also sell different items | | | | permitting their goods to reach a huge number of |
| from one manufacturer, and different items from | | | | users. |
| different manufacturers. Some wholesalers sell only a | | | | |