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Article #217: The History Of The Radio Flyer Company

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The wonderful toys produced by Radio wooden construction and a sleek steel
Flyer have been a staple of childhood scooter.
memories for over 85 years. Through the By the middle of the century, Radio Flyer
years, this popular toy company has was a household name. The economy was
continually improved in production and steadily rising and products of the baby
features, expanding their product line to boom era were enjoying Radio Flyer
entertain the children of each era. specialty wagons inspired by popular
The first Radio Flyer wagons were television shows like the Mickey Mouse
handcrafted by the 16 year old founder of Club. The company even introduced a line
the company, Antonio Pasin. These of garden carts to aid suburban
original wagons were made of sturdy wood housewives with their yard care.
using only the most basic wood-working America's love of Radio Flyer continued
equipment. By the beginning of the to grow through the sixties as the
1920's, Radio Flyer followed the company celebrated their fiftieth year.
automotive industry's lead and began With new logos and new product lines,
manufacturing its signature wagon with Radio Flyer gracefully turned fifty. A
steel. The first line of products, named new line of toddler walk-behind toys were
the Liberty Line, included wagons, introduced and the revolutionary Scat
tricycles, and scooters, all made of Racer ride-on toy became the envy of
innovative steel. little racers everywhere. The next major
As the American economy slumped during shift in product line introduced the Ski
the era of the Great Depression, Radio Sled. This sleek sled was capable of
Flyer remained strong. The company was carrying adult riders and featured a hand
showcased at the 1933 World Fair in brake for added safety.
Chicago and used simple advertising Over the next few years Radio Flyer's
campaigns to promote their little red line of products continued to expand.
wagon. In the mid-30's the now world Those who enjoyed Radio Flyer toys as a
famous company introduced a second line child were now grown up with homes and
of coaster wagons, the Streak-O-Lite. The children of their own. For these loyal
Streak-O-Lite was modeled after the sleek customers, Radio Flyer introduced it's
style of the Zephyr trains, featuring All Grown Up line of outdoor furniture
control knobs and headlights that really and heavy duty wheelbarrows. With the
worked. nineties, Radio Flyer added plastic
Between 1942 and 1945 Radio Flyer, like wagons to their product line and offered
many other American manufacturing many of their classic wagons and toys
companies, ceased production of their with new all-terrain tires.
well known toys and spent their time Today, Radio Flyer is the world's leading
manufacturing steel products needed by manufacturer of not only wagons, but
American troops during the second world tricycles as well. The company and their
war. Radio Flyer was awarded by the US creative toys have had a place in the
Army and Navy for their high achievement hearts and homes of both the young and
in producing the much needed war old for almost ninety years and now holds
materials. The company's notability for a place in the Toy Industry Hall of Fame
their war efforts boosted confidence in as well. Radio Flyer's imaginative
their products. The Radio Line of the creations will continue to grow with the
forties included three unique wagon times and remain a mainstay in childhoods
styles combining steel and the original everywhere.






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