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Article #5: Promote Your Website - Link Popularity

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Promote Your Website - Link Popularity from the page.
To check out your site's Page rank,
What is link popularity? download the Google Toolbar from and
The quantity of links in different install. After that, go to your website.
websites pointing to your sites is called On the tool bar, you will see the rank of
link popularity of your website. The more your index page in a scale of 0 to 10.
popular is your site the more links you The rating is considered good if it is
get from other websites and vice versa. five or more.
Why is it so important? Make sure, while exchanging links you
Links from high traffic websites furnish select the websites that have page rank
you with constant stream of visitors. no less than yours.
Other website marketing efforts i.e. How to find the websites that you should
email marketing, might give good influx swap links with?
of visitors while the campaign lasts but The easiest way is to check out the
the quantity diminishes once the campaign backward links to the website of your
is over. Links are a different story! most prominent Internet based competitor
Once a link is installed, it might start or industry leader of your field. Other
bringing a steady flow of visitors all option is to run a search based on the
the time, depending on the website where most relevant keywords to your website
the link was placed. and check out backward links to the first
Link popularity is also crucial to search ten websites.
engine ranking of your website. Search In the search box of Google, Altavista
engines, especially Google, claim that and AllTheWeb type link: and then the URL
link popularity is one of the key factors of the site to view all the sites that
that they consider in their search have backward links to this site. Visit
algorithm while indexing a website. What these sites to find the best one to
would be the rank of a website in a exchange links and then contact them with
search result depend on its link a nice email.
popularity in a very big way. I will also suggest you to check out the
So, how can you conduct an effective link number of visitors the site receives
popularity development campaign and build before offering a link swap. The tool
traffic for your website? that will help you figuring out the
Content is the king quantity of traffic a site gets, you can
Prior to start a link popularity download from by clicking on the button
campaign, you should seriously question "Free Tool Bar". This is also a very good
yourself, what would be the reason for tool to analyze web traffic. The tool
the other sites to post a link pointing also shows which other similar sites
to your website? Most high traffic sites people tend to visit alongside with the
are quite picky about putting links, and site that you are viewing now.
won't do it without any apparent reason. If a site gets significantly less
If your site boasts quality content that visitors than yours, what is the point of
the visitors of other sites might find having a link form that site?
valuable, chances are there that those While looking for websites to swap links,
sites would be interested in posting a don't forget about your partners,
link of your site on their relevant web suppliers and buyers. These sites are
pages. High quality content that gets capable of bringing major traffic and are
updated regularly will definitely help indeed relevant to your site's subject
you getting more links and subsequently matter!
more visitors. If even you are just a web Your link popularity campaign should also
store, you can still add much include the following methods. However,
sought-after content to your site, such mind it, these techniques require tedious
as, detail product information, articles work from your side.
related to the specific products, Issue Press Releases
comparison tables, etc. Press releases are a good way of exposing
If it is really difficult to get relevant your website to mass and increase your
content for your website, try getting a link popularity. Whenever you are coming
valuable tool that might be interesting up with a new product or service,
for visitors and incorporate it to your overhauling your website, adding new
website. You must have noticed that free elements to your site or conducting a
search engine submission forms are common seminar, etc. you should issue a press
on Search Engine Optimization sites. release. It is also a very cost effective
Giveaways like e-books, white papers, method of getting publicity for your
articles and other freebies are also good site. To broadcast your press release you
for creating interest to a website. can use one of the free media release
Submit website to various directories sites:
When your new website is up and running, Write Articles
first thing you should do is to submit If you are dedicated to popularize your
your site to many search directories such website, you must have substantial
as, Yahoo!, DMOZ etc. available on the knowledge of the subject related to your
Internet. Not only, this will help you website. Why not, write articles on your
get quality backward links to your site, subjects of expertise and circulate them
this is also the fastest method for your on the Internet and post on your website?
site to get crawled by search engines Apart from this will add good content to
spiders and get indexed by them. your website, if other websites and
Don't underestimate the value of the many newsletters publish your articles, you
regional and industry specific will get free publicity and increase your
directories. Try submitting your site as link popularity.
many as possible relevant local Build an Affiliate Program
directories. Examples of these If you sell a product or service through
directories are municipal business your website, you should seriously
directory, local chamber of commerce consider developing an affiliate program
directory etc. for your site. An affiliate program is
If you are a seller of, for example, when a visitor from your affiliate's site
metal related products; get your site comes to your site using the link that
enlisted in as many metal industry you provided to the affiliate and buy
associated directories as you can manage. something; the affiliate will get a
Get reciprocal links commission from you. The affiliate
Since backward links are so important, program can expand your business
building link popularity by exchanging substantially. Since your affiliates
links with other websites should be a require posting your links on their
priority in your online marketing effort. sites, this increases your link
Which are the websites that you should popularity as well.
consider to get backward links to your Participate in Discussion Groups and
website? Your objective should be - not Forums
just having any backward link from any This is also a great way of increasing
site, the sites that you are getting your link popularity. There are literally
reciprocal link has to be relevant to the thousands of discussion groups and forums
content of your website as well. First of on every conceivable subject on the
all, if you get a link from a website Internet. You should actively participate
which has nothing in common with your in some of them, those which are most
site, you, most probably, will not relevant to your area of expertise. The
receive any traffic from that site. The signature along with your website address
second and most important issue is - the that you post there while asking a
search engines, while calculating your question or answering to a question also
website's rank in a specific keyword boosts your link popularity.
search result, consider, mainly, the Link Exchange Programs
backward links which are relevant to your You can also participate one of the link
site. swap programs available on the Internet.
Search engine Google uses a unique Page Unfortunately, most of the automated link
rank system to determine how relevant exchange offers that you receive through
your website is. Your site's Page Rank them are random and irrelevant to your
depends on backward links to your site. site. But, however, I would suggest you
However, if the page from where your to give them a try, as chances are there
website gets the backward link has more that you still might receive some good
outbound links then incoming ones, the offers. You can also actively search for
value of this link gets reduced. A link sites to swap links in their directories.
to your site will have the biggest impact Development of link popularity is an on
on your Page rank: going process. You have to work on this
• If the page itself has a good page constantly. But, the outcome that you
rank. might achieve from your endeavor also
• There are very few outbound links could be significant.






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