| Promote Your Website - Link Popularity | | | | |
| | | | • There are very few outbound links |
| | | | from the page. |
| | | | |
| What is link popularity? | | | | To check out your site's Page rank, download |
| | | | the Google Toolbar from and install. After |
| The quantity of links in different websites | | | | that, go to your website. On the tool bar, |
| pointing to your sites is called link | | | | you will see the rank of your index page in a |
| popularity of your website. The more popular | | | | scale of 0 to 10. The rating is considered |
| is your site the more links you get from | | | | good if it is five or more. |
| other websites and vice versa. | | | | |
| | | | Make sure, while exchanging links you select |
| Why is it so important? | | | | the websites that have page rank no less than |
| | | | yours. |
| Links from high traffic websites furnish you | | | | |
| with constant stream of visitors. Other | | | | How to find the websites that you should swap |
| website marketing efforts i.e. email | | | | links with? |
| marketing, might give good influx of visitors | | | | |
| while the campaign lasts but the quantity | | | | The easiest way is to check out the backward |
| diminishes once the campaign is over. Links | | | | links to the website of your most prominent |
| are a different story! Once a link is | | | | Internet based competitor or industry leader |
| installed, it might start bringing a steady | | | | of your field. Other option is to run a |
| flow of visitors all the time, depending on | | | | search based on the most relevant keywords to |
| the website where the link was placed. | | | | your website and check out backward links to |
| | | | the first ten websites. |
| Link popularity is also crucial to search | | | | |
| engine ranking of your website. Search | | | | In the search box of Google, Altavista and |
| engines, especially Google, claim that link | | | | AllTheWeb type link: and then the URL of the |
| popularity is one of the key factors that | | | | site to view all the sites that have backward |
| they consider in their search algorithm while | | | | links to this site. Visit these sites to find |
| indexing a website. What would be the rank of | | | | the best one to exchange links and then |
| a website in a search result depend on its | | | | contact them with a nice email. |
| link popularity in a very big way. | | | | |
| | | | I will also suggest you to check out the |
| So, how can you conduct an effective link | | | | number of visitors the site receives before |
| popularity development campaign and build | | | | offering a link swap. The tool that will help |
| traffic for your website? | | | | you figuring out the quantity of traffic a |
| | | | site gets, you can download from by clicking |
| Content is the king | | | | on the button "Free Tool Bar". This is also a |
| | | | very good tool to analyze web traffic. The |
| Prior to start a link popularity campaign, | | | | tool also shows which other similar sites |
| you should seriously question yourself, what | | | | people tend to visit alongside with the site |
| would be the reason for the other sites to | | | | that you are viewing now. |
| post a link pointing to your website? Most | | | | |
| high traffic sites are quite picky about | | | | If a site gets significantly less visitors |
| putting links, and won't do it without any | | | | than yours, what is the point of having a |
| apparent reason. | | | | link form that site? |
| | | | |
| If your site boasts quality content that the | | | | While looking for websites to swap links, |
| visitors of other sites might find valuable, | | | | don't forget about your partners, suppliers |
| chances are there that those sites would be | | | | and buyers. These sites are capable of |
| interested in posting a link of your site on | | | | bringing major traffic and are indeed |
| their relevant web pages. High quality | | | | relevant to your site's subject matter! |
| content that gets updated regularly will | | | | |
| definitely help you getting more links and | | | | Your link popularity campaign should also |
| subsequently more visitors. If even you are | | | | include the following methods. However, mind |
| just a web store, you can still add much | | | | it, these techniques require tedious work |
| sought-after content to your site, such as, | | | | from your side. |
| detail product information, articles related | | | | |
| to the specific products, comparison tables, | | | | Issue Press Releases |
| etc. | | | | |
| | | | Press releases are a good way of exposing |
| If it is really difficult to get relevant | | | | your website to mass and increase your link |
| content for your website, try getting a | | | | popularity. Whenever you are coming up with a |
| valuable tool that might be interesting for | | | | new product or service, overhauling your |
| visitors and incorporate it to your website. | | | | website, adding new elements to your site or |
| You must have noticed that free search engine | | | | conducting a seminar, etc. you should issue a |
| submission forms are common on Search Engine | | | | press release. It is also a very cost |
| Optimization sites. Giveaways like e-books, | | | | effective method of getting publicity for |
| white papers, articles and other freebies are | | | | your site. To broadcast your press release |
| also good for creating interest to a website. | | | | you can use one of the free media release |
| | | | sites: |
| Submit website to various directories | | | | |
| | | | Write Articles |
| When your new website is up and running, | | | | |
| first thing you should do is to submit your | | | | If you are dedicated to popularize your |
| site to many search directories such as, | | | | website, you must have substantial knowledge |
| Yahoo!, DMOZ etc. available on the Internet. | | | | of the subject related to your website. Why |
| Not only, this will help you get quality | | | | not, write articles on your subjects of |
| backward links to your site, this is also the | | | | expertise and circulate them on the Internet |
| fastest method for your site to get crawled | | | | and post on your website? Apart from this |
| by search engines spiders and get indexed by | | | | will add good content to your website, if |
| them. | | | | other websites and newsletters publish your |
| | | | articles, you will get free publicity and |
| Don't underestimate the value of the many | | | | increase your link popularity. |
| regional and industry specific directories. | | | | |
| Try submitting your site as many as possible | | | | Build an Affiliate Program |
| relevant local directories. Examples of these | | | | |
| directories are municipal business directory, | | | | If you sell a product or service through your |
| local chamber of commerce directory etc. | | | | website, you should seriously consider |
| | | | developing an affiliate program for your |
| If you are a seller of, for example, metal | | | | site. An affiliate program is when a visitor |
| related products; get your site enlisted in | | | | from your affiliate's site comes to your site |
| as many metal industry associated directories | | | | using the link that you provided to the |
| as you can manage. | | | | affiliate and buy something; the affiliate |
| | | | will get a commission from you. The affiliate |
| Get reciprocal links | | | | program can expand your business |
| | | | substantially. Since your affiliates require |
| Since backward links are so important, | | | | posting your links on their sites, this |
| building link popularity by exchanging links | | | | increases your link popularity as well. |
| with other websites should be a priority in | | | | |
| your online marketing effort. | | | | Participate in Discussion Groups and Forums |
| | | | |
| Which are the websites that you should | | | | This is also a great way of increasing your |
| consider to get backward links to your | | | | link popularity. There are literally |
| website? Your objective should be - not just | | | | thousands of discussion groups and forums on |
| having any backward link from any site, the | | | | every conceivable subject on the Internet. |
| sites that you are getting reciprocal link | | | | You should actively participate in some of |
| has to be relevant to the content of your | | | | them, those which are most relevant to your |
| website as well. First of all, if you get a | | | | area of expertise. The signature along with |
| link from a website which has nothing in | | | | your website address that you post there |
| common with your site, you, most probably, | | | | while asking a question or answering to a |
| will not receive any traffic from that site. | | | | question also boosts your link popularity. |
| The second and most important issue is - the | | | | |
| search engines, while calculating your | | | | Link Exchange Programs |
| website's rank in a specific keyword search | | | | |
| result, consider, mainly, the backward links | | | | You can also participate one of the link swap |
| which are relevant to your site. | | | | programs available on the Internet. |
| | | | Unfortunately, most of the automated link |
| Search engine Google uses a unique Page rank | | | | exchange offers that you receive through them |
| system to determine how relevant your website | | | | are random and irrelevant to your site. But, |
| is. Your site's Page Rank depends on backward | | | | however, I would suggest you to give them a |
| links to your site. However, if the page from | | | | try, as chances are there that you still |
| where your website gets the backward link has | | | | might receive some good offers. You can also |
| more outbound links then incoming ones, the | | | | actively search for sites to swap links in |
| value of this link gets reduced. A link to | | | | their directories. |
| your site will have the biggest impact on | | | | |
| your Page rank: | | | | Development of link popularity is an on going |
| | | | process. You have to work on this constantly. |
| • If the page itself has a good page | | | | But, the outcome that you might achieve from |
| rank. | | | | your endeavor also could be significant. |