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Article #97: Promote Your Website - Link Popularity

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Nowshade Kabir install. After that, go to your website.
What is link popularity? On the tool bar, you will see the rank of
your index page in a scale of 0 to 10.
Why is it so important? The rating is considered good if it is
Links from high traffic websites furnish five or more.
you with constant stream of visitors. Make sure, while exchanging links you
Other website marketing efforts i.e. select the websites that have page rank
email marketing, might give good influx no less than yours.
of visitors while the campaign lasts but How to find the websites that you should
the quantity diminishes once the campaign swap links with?
is over. Links are a different story! The easiest way is to check out the
Once a link is installed, it might start backward links to the website of your
bringing a steady flow of visitors all most prominent Internet based competitor
the time, depending on the website where or industry leader of your field. Other
the link was placed. option is to run a search based on the
Link popularity is also crucial to search most relevant keywords to your website
engine ranking of your website. Search and check out backward links to the first
engines, especially Google, claim that ten websites.
link popularity is one of the key factors In the search box of Google, Altavista
that they consider in their search and AllTheWeb type link: and then the URL
algorithm while indexing a website. What of the site to view all the sites that
would be the rank of a website in a have backward links to this site. Visit
search result depend on its link these sites to find the best one to
popularity in a very big way. exchange links and then contact them with
So, how can you conduct an effective link a nice email.
popularity development campaign and build I will also suggest you to check out the
traffic for your website? number of visitors the site receives
Content is the king before offering a link swap. The tool
Prior to start a link popularity that will help you figuring out the
campaign, you should seriously question quantity of traffic a site gets, you can
yourself, what would be the reason for download from by clicking on the button
the other sites to post a link pointing "Free Tool Bar". This is also a very good
to your website? Most high traffic sites tool to analyze web traffic. The tool
are quite picky about putting links, and also shows which other similar sites
won't do it without any apparent reason. people tend to visit alongside with the
If your site boasts quality content that site that you are viewing now.
the visitors of other sites might find If a site gets significantly less
valuable, chances are there that those visitors than yours, what is the point of
sites would be interested in posting a having a link form that site?
link of your site on their relevant web While looking for websites to swap links,
pages. High quality content that gets don't forget about your partners,
updated regularly will definitely help suppliers and buyers. These sites are
you getting more links and subsequently capable of bringing major traffic and are
more visitors. If even you are just a web indeed relevant to your site's subject
store, you can still add much matter!
sought-after content to your site, such Your link popularity campaign should also
as, detail product information, articles include the following methods. However,
related to the specific products, mind it, these techniques require tedious
comparison tables, etc. work from your side.
If it is really difficult to get relevant Issue Press Releases
content for your website, try getting a Press releases are a good way of exposing
valuable tool that might be interesting your website to mass and increase your
for visitors and incorporate it to your link popularity. Whenever you are coming
website. You must have noticed that free up with a new product or service,
search engine submission forms are common overhauling your website, adding new
on Search Engine Optimization sites. elements to your site or conducting a
Giveaways like e-books, white papers, seminar, etc. you should issue a press
articles and other freebies are also good release. It is also a very cost effective
for creating interest to a website. method of getting publicity for your
Submit website to various directories site. To broadcast your press release you
When your new website is up and running, can use one of the free media release
first thing you should do is to submit sites:
your site to many search directories such Write Articles
as, Yahoo!, DMOZ etc. available on the If you are dedicated to popularize your
Internet. Not only, this will help you website, you must have substantial
get quality backward links to your site, knowledge of the subject related to your
this is also the fastest method for your website. Why not, write articles on your
site to get crawled by search engines subjects of expertise and circulate them
spiders and get indexed by them. on the Internet and post on your website?
Don't underestimate the value of the many Apart from this will add good content to
regional and industry specific your website, if other websites and
directories. Try submitting your site as newsletters publish your articles, you
many as possible relevant local will get free publicity and increase your
directories. Examples of these link popularity.
directories are municipal business Build an Affiliate Program
directory, local chamber of commerce If you sell a product or service through
directory etc. your website, you should seriously
If you are a seller of, for example, consider developing an affiliate program
metal related products; get your site for your site. An affiliate program is
enlisted in as many metal industry when a visitor from your affiliate's site
associated directories as you can manage. comes to your site using the link that
Get reciprocal links you provided to the affiliate and buy
Since backward links are so important, something; the affiliate will get a
building link popularity by exchanging commission from you. The affiliate
links with other websites should be a program can expand your business
priority in your online marketing effort. substantially. Since your affiliates
Which are the websites that you should require posting your links on their
consider to get backward links to your sites, this increases your link
website? Your objective should be - not popularity as well.
just having any backward link from any Participate in Discussion Groups and
site, the sites that you are getting Forums
reciprocal link has to be relevant to the This is also a great way of increasing
content of your website as well. First of your link popularity. There are literally
all, if you get a link from a website thousands of discussion groups and forums
which has nothing in common with your on every conceivable subject on the
site, you, most probably, will not Internet. You should actively participate
receive any traffic from that site. The in some of them, those which are most
second and most important issue is - the relevant to your area of expertise. The
search engines, while calculating your signature along with your website address
website's rank in a specific keyword that you post there while asking a
search result, consider, mainly, the question or answering to a question also
backward links which are relevant to your boosts your link popularity.
site. Link Exchange Programs
Search engine Google uses a unique Page You can also participate one of the link
rank system to determine how relevant swap programs available on the Internet.
your website is. Your site's Page Rank Unfortunately, most of the automated link
depends on backward links to your site. exchange offers that you receive through
However, if the page from where your them are random and irrelevant to your
website gets the backward link has more site. But, however, I would suggest you
outbound links then incoming ones, the to give them a try, as chances are there
value of this link gets reduced. A link that you still might receive some good
to your site will have the biggest impact offers. You can also actively search for
on your Page rank: sites to swap links in their directories.
- If the page itself has a good page Development of link popularity is an on
rank. going process. You have to work on this
- There are very few outbound links from constantly. But, the outcome that you
the page. might achieve from your endeavor also
To check out your site's Page rank, could be significant.
download the Google Toolbar from and






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