Yangjiang Has Become A "nuclear Explosion" Cradle

June 2, "Chinese knives and scissors are" settled inSun Heroes and stem ming, said: "The knives,
Yangjiang. Yangjiang honor, in addition to as ascissors Yangjiang many enterprises, but also the
"Chinese chopper Center", "son of Yangjiang, 18",formation of a number of brands, but no well-known
"China's scissors Center" macro Eagle group, theretrademarks in China, to learn from long-established
are dotted with more than 1,200 knives, scissors andcommon big national brand. "
enterprises, China Daily Hardware TechnologyJiang Hong words into their confidence, in fact, very
Development Center for flat linga, the"Chinese knives, scissors and capital" of the rich
Secretary-General said that in China, knives, scissorsheritage, more inclusive of Yangjiang, knives, scissors
and industry, Yangjiang has become the largest baseand industry in the development of strategic
of industrial aggregation. According to incompletedetermination. Jiang Hong, told reporters that have
statistics, China's consumers to buy two knives,been determined to enlarge and strengthen the
scissors for each, at least one is Yangjiangknives, scissors Yangjiang hardware industry, first
manufacturing; China's exports of 10 knives, scissorsfocus on improving the competitiveness of
for every product, there are eight produced inenterprises, knives, scissors and enterprises to
Yangjiang.promote the "four changes": from the family-run
Zhang Koizumi Group's Miss Sun Qunying said: "This toworkshops to large-scale changes in the Group
participate in 'sword Expo', has strong feelings,Management ; from extensive operation to intensive
Yangjiang of knives, scissors and industry verymanagement change; from a product processing to
quickly, Yangjiang knives, scissors and industry has itsfocusing on brand management, capital
advantages, first, because the knife Yangjiang Shearmanagement-based changes; from paying more
enterprises to the private-based, such a mechanismattention to more market-oriented changes. This year
already in place than we are joint-stock but alsoshould be made to the formation of two sets of
much more flexible to adapt to market economy,science, industry and trade in one of the knives,
speed; Second, Yangjiang, knives, scissors andscissors and enterprise groups play a leading role in
external environment facing the industry is good, localthe industry, to build international brands; 2 is to
governments attach importance to knives, scissorsknives, scissors and deep processing of products,
and industry, to give a lot of preferential policies.market segments, production and development
"Beat Sun, said:" To work closely with the industry,efforts to guide enterprises Kitchen tools, household
Yangjiang, knives, scissors, together, complementknives, scissors beauty scissors developed to the
each other and to build international brand, and striveproduction and development, tourism, as well as
to occupy a place in the international market. "commemorative knife scalpel, from the hardware
From Yangjiang to participate in "knife Fair", themanufacturing expanded metal production, to extend
history of the same over 300 years, "Wang Mazi"the industrial chain and increase added value of a
more deeply felt the harm their own institutionalbrand, increase efficiency, to win the market; Third,
shortcomings. It is understood, "Wang Mazi" as an oldefforts to improve the overall strength and the
state-owned enterprises in the fierce competition incombined effect. Role of the government,
the market economy is rather a sense of discomfort.enterprises, market their respective roles, and strive
As the "Wang Mazi" under the mechanism,to build itself into the national daily hardware
management, product development and externalYangjiang, knives, scissors and production centers,
environment, constraints, successive losses, difficult.technology development center, product testing
In the last year, "Wang Mazi" experienced a cut-off,center, exhibition and exchange center and
restructuring and so on, the average monthly sales ofdistribution base; four enterprises were organized to
10000 is only a kitchen knife, hundreds of thousandsgo out and actively explore the domestic and foreign
of scissors, a total of only 15 million yuan in sales.the market, started Yangjiang brand, to encourage
Both hands and golden rice bowl is to eat a goodenterprises to set up domestic cities, "Yangjiang
meal, "Wang Mazi" and heart pain. For this reason,knives, scissors," shops, to encourage enterprises to
"Wang Mazi" eager to join the North-South, with thebuild their own brands to enter the international
desire Yangjiang 18 child marriage. "Wang Mazi" groupmarket. It also intends to go abroad and set up sales
chairman and general manager of stem ming toldwindow, Yangjiang, knives, scissors and other
reporters: " 'Wang Mazi' expectations with '18 sub'features to promote products, expand its influence
co-operation, the completion of a real joint-stockto raise awareness, promote exchanges and
reform, the old enterprises in the business philosophy,cooperation.
market development, internal management andIn fact, Jiang Hong said this around the four "decision"
advanced processes such as absorption of newof knives, scissors Yangjiang industry is quietly
content, which also brought out new vitality. "changed dramatically. Yangjiang City, assistant mayor
Ming do believe that China's accession to the WTOZhou Yue-rong said, "Chinese knives, scissors and
metal knives, scissors and industry opportunities andcapital" to set up a metal knives, scissors and trade
challenges, the domestic product of several largeassociations, to enhance management, and the
giants in technology, quality has to compete withestablishment of knives, scissors and industry,
foreign brands, the gap is limited, but in the consumertechnology center, testing center, the low-grade,
level, the concept of updating and brand Awarenesspoor quality of small enterprises should be restricted
also can not keep up, the key is not internationallyor even eliminated; in the "Chinese knives and
recognized brands, interested in a joint North-Southscissors are" based on the enterprise, from materials
co-development, and started an international brand,to the process should establish brand awareness,
reflects a sense of responsibility for colleagues tobrand technology to identify entry points. To build
work together. "Yangjiang 18 children," said Leeyour own brand, the formation of an international
Ji-back, our very survival and development of thebrand of aircraft carriers, from the "borrowed boat"
industry demand in the "WTO" after the impact oftransition to "ship out to sea," to make our products
foreign brands, rely on a brand to an isolated manto the world; "Chinese knives, scissors and capital" to
Dudou not Stop, and take the United Way, to build aestablish an awareness of and strengthen price
real group of brand names, is the most sensiblemanagement, enhancement of domestic knives
choice.cutting products, and this will first of all good material
In fact, China's rapid development of the industry tofor importation properly. The same time, knives,
worry about knives, scissors and gray, as well asscissors and a revolution in packaging the product so
"China's knives, scissors and capital" of the party andproduced "China's knives, scissors and capital" to the
government leaders. In the "knife Fair" held during thequality of products, both from the appearance of
period, Yangjiang Mayor Jiang Hong specially metclear-cut changes rapidly.
"Zhang Koizumi" and "Wang Mazi," he earnestly to the