| Bellsonica Auto Component Pvt Ltd., the Maruti-Suzuki | | | | slated for export to the European market. Maruti is |
| joint-venture with Bellsonica Corp., is expected to | | | | targeting exports of 150,000 units per year of |
| reduce the contribution per vehicle of Maruti's existing | | | | exports of the Model P, apart from huge domestic |
| sheet metal suppliers. | | | | consumption, once it is introduced. The Model P will |
| The joint-venture was set up in July last year and is | | | | also be badged as a Nissan and that will account for |
| setting up a plant in Manesar, near Maruti's new | | | | 50,000 units as well. |
| production plant. Maruti-Suzuki holds 30% in the | | | | Ironically, Bellsonica has been one of JBML's |
| joint-venture with the rest held by Bellsonica - one of | | | | technology providers in the past. BML is not the only |
| Suzuki's traditional suppliers in Japan. | | | | probable loser because of Bellsonica's Indian venture; |
| The biggest loser is expected to be Jay Bharat | | | | Caparo Maruti, Mark Auto and Rasandik Industries are |
| Maruti, Maruti's traditional medium-sized sheet metal | | | | all likely to see their average content per vehicle with |
| components supplier. Along with Caparo Maruti, Mark | | | | Maruti go down in the near future. |
| Auto (now SKH Metals) and Rasandik Industries, | | | | In another development, the four sheet metal |
| JBML accounts for most of Maruti's sheet metal | | | | suppliers were amongst the top ten worst rated |
| requirements. JBML is one of Maruti's top five | | | | suppliers at a recent Maruti supplier convention. |
| suppliers in terms of value. | | | | Not surprisingly, the sheet metal suppliers have been |
| Bellsonica's Indian venture is likely to overlap the | | | | working at increasing the share of non-Maruti |
| most with JBML's share in Maruti's sheet metal | | | | business in their total revenue. JBML has established a |
| component requirements, supplying the same type of | | | | number of companies under the "Neel" umbrella which |
| components. Sources pointed out that JBML, which | | | | are responsible for non-Maruti businesses. These |
| supplies around 90 sheet metal components for the | | | | include a joint-venture with Thai Summit. JBML is |
| just launched SX4 saloon, was offered less than 20 | | | | already supplying to Tata Motors, Toyota, Ford, |
| components by Maruti for the Model P, a small car | | | | Ashok Leyland, Honda and several two wheeler |
| under development by Suzuki, slated for launch in | | | | companies as well as Tier 1 suppliers like Delphi. |
| October 2008, to be manufactured in Manesar and | | | | |