| China's hardware industry from the nineties of the | | | | is a direct consequence of the brand camp led to the |
| last century has been to maintain high growth | | | | current hardware trends in polarization expansion. The |
| momentum, has become the world's most important | | | | next few years is expected to really be able to |
| hardware power, it is undeniable that China's | | | | survive in the market is absolutely no hardware |
| hardware industry in product development, | | | | business is now so much. However, this high-speed |
| innovation, brand management, marketing | | | | hardware industry will bring tremendous opportunities |
| management, enterprise-scale , financial strength, and | | | | to shock, vibration of the results will be made more |
| many other well-known companies with the world, | | | | rational market. |
| there is a big hardware difference. But I believe that | | | | 4, Channel Changes will be Profound, Channels |
| through the joint efforts of all parties, these | | | | Increasingly Fierce Competition Between |
| difficulties can be overcome and resolved. At | | | | On the one hand, manufacturers strengthened the |
| present, China has developed a phased development | | | | control on the retail end, and strive to reduce the |
| plan: By 2010, the hardware manufacturing industry | | | | sales link, save marketing costs, to distribution |
| significantly increased access to international | | | | channels to develop specialist business sales model |
| advanced level in some industries; to 2020, the | | | | can also adapt to diverse towards the direction of |
| hardware manufacturing industry as a whole reached | | | | the market. On the other hand, sales of the industry |
| the international advanced level. China's hardware | | | | trend to the rising status of large chain stores, the |
| industry has great potential, market prospects, | | | | ability to control the industry increased participation |
| related hardware companies should have the courage | | | | and led manufacturers led by the former major price |
| to meet challenges, seize market opportunities and | | | | competition. Large retailers with its broad market |
| industry with the development! | | | | coverage, procurement scale and cost advantages, |
| Hardware exports surge, have obvious advantages; | | | | product pricing, loan delivery and so the production |
| capital operations vigorous growth in resource sharing | | | | company's control will be increased. Meanwhile, the |
| among enterprises; business polarization, leading to | | | | international market requirements of our hardware |
| market rationality; high-tech to increase and enhance | | | | development will gradually change the quality of |
| the competitiveness of products in the market --- | | | | Chinese products, packaging, delivery period will have |
| "domestic competition, international, international | | | | higher requirements, or even gradually extended to |
| domestic competition "of the next few years will be | | | | the production process and product development, |
| the characteristics of China's hardware industry, and | | | | product and environmental protection , energy |
| specifically in the following six aspects. | | | | resources, combine the human environment. |
| First, China as a Global Hardware Manufacturing | | | | Fifth, Price-based Competition in the Market will be |
| Center will Further Secure | | | | Shifted to High-quality, High-tech Products |
| China's economy more perfect facilities, industrial | | | | As competition in-depth, hardware industrial chain |
| development and labor costs are lower and more | | | | profit margins are the various stages of compression, |
| mature, has become the world's manufacturing | | | | for downward rapidly. More and more enterprises |
| center of the comparative advantage of hardware, | | | | recognize that price competition alone can not |
| hardware manufacturing export-oriented | | | | establish a core competence, not long-term direction |
| development of distinctive characteristics. Center to | | | | of development in an effort to explore new |
| strengthen the first in recent years, overall growth in | | | | development. Many hardware companies increased |
| exports of metal products: metal products, major | | | | technical input to the development of new products |
| export growth rate is higher than output growth, | | | | with high technological content, product differentiation |
| higher sales growth in the domestic market; major | | | | will be the development of long-term solution as the |
| full bloom hardware appliances, electric tools, hand | | | | company to seek new market demands, the |
| tools, building hardware products, the increase in | | | | establishment of new economic growth points, in |
| traditional export categories of products is high. Huge | | | | order to achieve business can sustainable |
| market and the center of gravity will further attract | | | | development. |
| multinational hardware manufacturing center of the | | | | 6, The Integration of Domestic and Foreign |
| transfer to China. | | | | Enterprises will Further Accelerate |
| Second, the operation of capital within the industry | | | | Domestic hardware companies to improve their |
| will become more active cooperation between | | | | strength more quickly expand the international |
| enterprises will significantly strengthen in the global | | | | market, will accelerate and foreign enterprises |
| competitive environment, in order to obtain a | | | | through various means of integration to improve |
| favorable competitive position and enhance | | | | product quality, enhance competitiveness. Continue to |
| competitiveness, industrial capital is another theme | | | | expand in the United States, Japan and other |
| running industry. From the capital perspective, the | | | | traditional markets, while countries in Southeast Asia, |
| main features of the current expansion in the | | | | the Middle East, Russia, Europe, Africa, will in full |
| increase of capital. From the competition point of | | | | bloom. Overall, China's hardware industry restructuring |
| view, the cooperation between enterprises to | | | | will continue the momentum, but will continue to be |
| increase resource sharing. | | | | some bright spots. Hardware companies will be |
| Third, Hardware Companies will Further Aggravate | | | | intensified polarization of the situation, have to adapt |
| the Polarization | | | | to market competition, enterprises will quit |
| The next few years will be the shock of high-speed | | | | competition in the market through different channels, |
| hardware industry, which brings high-speed oscillation | | | | while the hardware giant will gradually emerge. |