| For the Dongguan manufacturing industry, the storms | | | | are rising. However, orders began to gradually picked |
| of 2009 is over. The decline in exports significantly | | | | up, or last year, are really "not survive the coming." Is |
| affect the Dongguan GDP. Both the toy industry, | | | | now to find a way to retain and attract experienced |
| electronic industry, furniture industry, or apparel | | | | workers, we should further explore new markets. |
| manufacturing, we heard a voice the most is: "to | | | | In 2009, domestic enterprises have become the |
| survive on the already very bad." However, there are | | | | common goal of the toy industry, but brands have |
| also many of the adverse economic rosy, such as | | | | such an opportunity, those foreign brands produced |
| clothing Industry certain brands to become the | | | | by foreign companies is still only highly anticipated |
| biggest winner in the domestic market. | | | | orders. Industry sources said that its own brand toys |
| Sold in China, Dongguan manufacturing the most | | | | Dongguan very little is currently playing all over no |
| popular topics, but also forced a choice. However, | | | | more than five operators. |
| some people are successful, such as plain clothes, | | | | Pig ban had been developed, Dongguan and other |
| such as Kazakhstan and generation of toys. But more | | | | local brands history confirms one thing: the brand |
| than that was a kind of wait and see strategy for | | | | takes time to cultivate, the process has a very long |
| preservation business, but now the advent of 2010, | | | | time period may be no return on investment, so |
| quietly, the manufacturing sector came in the spring | | | | need the money. |
| whether to follow? | | | | This year early in October, Dongguan City, Toy |
| Planning / Chen, PAN Qing-Yi | | | | Association organized 30 enterprises to participate in |
| Text / Reporter Zhaobi Ying, Chen Ming-map / | | | | a few toys Dongguan, Shanghai Toy Fair. Popular |
| journalist Shi Love | | | | merchants from the field of view, Dongguan toy |
| Early last year, the toy giant, "co-Jun" complete | | | | booths are very popular. Many business |
| collapse as a symbol, Dongguan toy industry but to | | | | representatives demonstrated a strong willingness to |
| the sharp winter. Industry sources said a full year, | | | | cooperate. Can be seen that large domestic demand. |
| largely dependent on the export of toys into the | | | | Negative: to reduce and credibility of the decline in |
| most painful year in an industry - from the winter of | | | | external demand |
| 2008 to the summer of 2009, the entire You | | | | Last year, the biggest weakness of Dongguan toy |
| Sancheng toy factory in Dongguan, about closing | | | | industry, the reporter learned from several banks, |
| down or closed down. | | | | the financial crisis had led to bank loans are very |
| Inventory in 2009, Dongguan toy exports from the | | | | cautious, and their loans for the toy companies is |
| winter of 2008 all the way down to the summer of | | | | very little reason for the toy industry last year, the |
| 2009 to the freezing point, and then drop all the way | | | | risk of is too high. |
| narrow and has appeared optimistic about the | | | | Huangpu Customs and Excise Department official |
| situation - third quarter of last year, over the same | | | | pointed out that exports of Dongguan toy to face |
| period the previous year is expected to drop 10 | | | | the following difficulties. The first is the financial crisis |
| percentage points. The most severe cold period is | | | | caused by shrinking external demand. In 2008 the |
| over, "survive" will usher in a sunny 2010. However, | | | | international financial crisis, Europe and the United |
| experts believe that independent research and | | | | States and other developed economies are in |
| development suited to China's own price system, and | | | | recession, the rapid reduction in external demand. The |
| cultural characteristics of toys and toys with high | | | | toy as a typical bear the brunt of the non-necessities |
| added value is the last resort. | | | | of life, order up a drop of 1 / 3 to 1 / 2. |
| Kazakhstan generation: a model for low Bosha | | | | Followed by recall of events frequently, so that |
| "Ha generation" toys Dongguan, one of the few | | | | damage to the credibility of Chinese toys, toys |
| independent brands, at present, the general manager | | | | Dongguan, the demand for adverse effects. |
| Xiao Senlin are puffed up with pride to plan a | | | | In addition, the export enterprises will be faced with |
| white-collar Zhenghun Dongguan, friends and | | | | the impact of exchange rate changes, because the |
| community projects. As the exclusive corporate | | | | purchaser will pay over a certain time span, shipping |
| sponsors, Xiao Senlin frankly, is a generation in order | | | | and the actual receipt of payment at different times, |
| to increase the visibility of Kazakhstan. | | | | resulting in different exchange rates before and after |
| Xiao Senlin said, everyone knows Dongguan toy | | | | the exchange risks brought about, resulting in cost |
| industry, toy industry in China as a whole accounted | | | | pressures. |
| for half or more, but who knows a few brands in | | | | At the same time, India, Vietnam and other |
| Dongguan? | | | | competitors in the export currencies have |
| Early last year, orders plummeted, specializes in | | | | depreciated, and its domestic consolidated to create |
| manufacturing plush toys products, Xiao Senlin | | | | a cheaper, China's toy market is suffering from |
| watched the whole factory a few hundred workers, | | | | low-cost squeeze, toys and corporate profits have |
| anxious heart abnormalities. "At that time the toy | | | | been further reduced, capital strength and relatively |
| industry in Dongguan, about 3,000 more than | | | | weak SME managers even more difficult. |
| business. Less than three months, leaving more than | | | | Outlook 2010 |
| 2,000 until last summer, became somewhat stabilized | | | | A new approach: the development of adult toys, |
| footing." Xiao Senlin that, especially early last year, | | | | high-tech toys |
| together with the generation, including Kazakhstan, | | | | Dongguan Toy Industry Association, the |
| Dongguan toy companies are basically to get any | | | | Secretary-General Chenxiang You believe that the |
| decent orders, layoffs, pay cuts, cost-cutting | | | | current Dongguan toy industry there is a clear trend |
| approach popular at the time, so many workers | | | | is that domestic growth, a large number of |
| protect their rights occurred one after another. | | | | production shifts to the internal market. |
| In Dongguan, OEM processing production accounted | | | | On the export side, Chenxiang You believe that |
| for 99% of the toy industry, a number of | | | | enterprises should strengthen their regulations and |
| manufacturers, has its own brand, according to | | | | standards of international toys information, |
| industry sources is not more than five, including | | | | understanding, and timely collection and study of |
| Kazakhstan generation, Yi-min, pig, etc. Banner. | | | | foreign technical regulations and improve the |
| Its own brand marketing, the biggest difficulty is to | | | | enterprise's own response capacity; In addition, it |
| establish a pipeline, time-consuming and laborious to | | | | should actively develop overseas markets and |
| say the least cost of consumption of amazing. This is | | | | segments, to reduce Europe and the United States |
| the Dongguan Many of his counterparts do not want | | | | such as dependence on traditional markets. |
| to go its own brand reasons. "OEM is relatively easier, | | | | And the Dongguan Institute of Technology, |
| as long as orders for foreign brands to find on the | | | | Department of Economics Professor Li Chuanzhi said |
| list." | | | | that Dongguan toy industry in exports should be "to |
| Xiao Senlin at that time thought of taking a | | | | find some new ways", for example, opening up the |
| conservative strategy, but was later persuaded him | | | | international emerging markets, Europe and the |
| to some customers than a last-ditch, and take the | | | | United States market for our past children's toys, |
| domestic market, since Kazakhstan had already been | | | | adult toys should be further developed, high - |
| a generation has its own brands and patents, but no | | | | scientific and technological content of electric toys, |
| good use. | | | | puzzle toys. He said that the U.S. and European |
| As a result, Kazakhstan has one generation to | | | | markets account for adult toys in fact is a big |
| engage in domestic orders will be agents. "South | | | | market share, the Japanese toy adult toy market in |
| China, southwest, northwest and northeast of the | | | | Japan alone accounts for 70%, so it's development. |
| merchants have come to illustrate the domestic | | | | In addition, it should also open up some hi-tech toys. |
| market there is a lot of space." Xiao Senlin be greatly | | | | Dongguan-owned enterprises reflects a lack of |
| encouraged to develop immediate measures for the | | | | intellectual property protection affect the speed of |
| domestic market. | | | | development and growth of enterprises, the |
| He did not expect that just such a move, | | | | Government should study the appropriate protection |
| Kazakhstan generation in a number of toy | | | | of intellectual property of toys, so that businesses |
| companies, laid the domestic market in 2009 as a | | | | can feel at ease research and development of toy |
| benchmark position. | | | | products with high added value. |
| Kazakhstan generation of today's market share, | | | | In addition to open the domestic market, enterprises |
| nearly flat at home and abroad, it is very scientific | | | | should also be from the "manufacturing" to "create" |
| proportion of the risk to a minimum. Kazakhstan | | | | the development of a number of local brands. The |
| generation, person in charge said, the next will be R | | | | financing, Xiao Senlin expressed the hope that the |
| & D high-tech toys for different ages, so as to | | | | Government can give toys corporate finance some |
| maintain the unbeaten run of the body. | | | | support. |
| Face 2009 | | | | Inventory in 2009, Dongguan Toy Industry |
| Positive: Dongguan toy domestic "first year" | | | | According to Huangpu Customs statistics, in October |
| Yi-min toy factory in Dongguan City, the official told | | | | 2008 to September 2009, Dongguan toy exports |
| reporters that since last year, toy factory labor costs | | | | amounted to 1.27 billion. |
| rose by 15%, a number of metal raw material prices | | | | |