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Article #389: Managers: Can't Live With Them…but Can you Live Without Them?

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You can't throw a rock in any metropolis not reasons to make someone your manager.
on Earth without hitting someone claiming A band's manager knows every secret of
to be a manager. Where musicians go, each musician, every person in each
managers follow. It's as accepted and member's personal life, where you keep
expected in the entertainment industry as your money, where you live, and who's in
an out-of-control cocaine habit or a your fan/contact database. This is not
failure to pay taxes. When you tell information that you want someone who has
people you're a musician, one of the 450 cut-out pictures of you on their
first things they're going to ask you is: bedroom ceiling having at his/her
Do you have a manager? However, those in disposal. Enough said?
the throws of the music business know to 3.) Don't Sign A Contract Unless It's
ask an even more accurate question: Do Worth It---Manager's like control. That
you have a good manager? why they choose to be managers and not
"What's the difference?" you may ask. people who macramé wall hangings with
Isn't any manager better than no manager the mane hair of ponies. Thus, most
at all? While it would seem that the managers will try and evoke you into
answer to that question is unequivocally, signing a contract. In the entertainment
"Yes", in reality it's a bit like asking, industry, contracts are like marriage
"Isn't having a herpes-ridden prostitute certificates…before you sign one be
for a girlfriend better than being sure your band wants to be tied to the
single?" In truth, bad representation is same person for long time (a year, two
far worse than a lack of representation. years, five years, etc.) because they're
While, it's a fact, that there are things much easier to get into than to get out
your band will probably never achieve of. For example, if you sign a contract
without the aid of a manager, agent, with an efficient, but somewhat green
entertainment attorney, etc., bad manager, who is helping all he/she can to
representation can stagnate a get you everything possible from what
career…stop it dead in its hurling little resources he/she has and then Gwen
climb to the ranks of superstardom or Stefani's management team approaches you
even worse…undo some of the hard work after a big gig and wants to put you on
the band has already done. tour with John Mayer. Do you think if
Sad but true, a bad manager can take a you tell them, "We love to take your tour
perfectly good band and turn them into a but we're under contract with someone
thing so foul that old gypsy women else for the next five years, can you hit
covering their faces with rags will spit us up then?" the offer will still stand?
and give your band the evil eye as you Not so much. So, if you must sign
pass. Ok, that may be a bit dramatic, contracts, keep them short and make sure
but seriously…all your band really has they give you room to act, think, play
is its name and its reputation, so why and communicate with others without
would take a chance on either of those by getting clearance from your band warden
putting the whole of your band into the (manager). And make it includes an exit
hands of someone that you're not 100% clause. Read up on it.
sure has your best interests at stake? 4.) Sometimes Bigger Is Not
The following are a few tips that will Better---Although it's a huge ego stroke
help you to decipher whether or not your to brag to all of the other musicians
manager can take you to the top or turn backstage at the Whiskey A Go-Go that
your band into a flop: your manager works with Grammy
1.) The Drummer's Girlfriend Is Not A award-winners and stadium sell-outs,
Manager---Sure, she may get names for sometimes an unsigned band can get lost
your mailing list, invite her girl's in a huge management firm. While Mr. Big
beach volleyball team to all of your gigs Stud Manager is busy picking out
and post your latest pictures on your Madonna's dress for the American Music
website photo gallery, but she's not Awards, he may forget to ask Quincy Jones
really your manager. She's a helper, she to attend your bass player's birthday gig
can be the president of your fan club, at Billy-Bob Wang's Tofu BBQ Shack. The
the head of your street team and the problem with huge managers is that their
world's sexiest roadie but she probably focus often goes the acts that are making
doesn't know how to put together a press them 15% of 100 million dollars a year.
package and make the calls that will get Your 15% of $45.75 a year after expenses
you into an A&R rep's office for a is probably not his highest priority now
meeting. This also applies to: or ever, and what good are his super
boyfriends, wives, husbands, booty calls, amazing industry contacts if he never
one night stands, moms, dads, cousins, remembers to invite them to your gigs?
aunts, uncles, neighbors, nieces, Having a manager is great but only if
nephews, grandparents, grandchildren, they provide more benefit to the band
pets and the homeless guy who roots than the sum total of your band members
through your trash at midnight. These and band helpers can do for yourselves.
people may all be well-meaning and you If you find someone who can open doors,
can accept their aid in dozens of ways take your music places it cannot go on
(it takes a village to build a popular its on and has your best intentions at
unsigned band) but don't give them the heart, then grab that contract, sign it
label or the powers of a manager. and enjoy the benefits. If not, you may
2.) Treasure Your Fans But Don't Let Them find yourself: conned, stalked, ignored
Manage You---This should be a given but and/or legally bound to someone that puts
you'd be surprised how many over-eager, their own agenda (well-meaning or
slightly-obsessed fans move from otherwise) and their own ego above what's
semi-stalker to mega-manager in a few right for you band. And whatever you do,
simple weeks. I cannot stress how simply don't sit around waiting for Mr./Ms.
wrong this entire concept is for two Right to wisk your band off its feet and
dozen major reasons the most important of carry it off on his/her white horse to
which is: fans need to be kept at a the Fairyland where everyone gets a
distance. There is a reason why that record deal. You, as its members, know
same person comes to all of your shows no more than anyone, how to do what's right
matter how many you play, gets there for your band and nothing will attract
early, sits up front seemingly paralyzed the perfect manager faster than seeing
starring at you enraptured. Either musicians who are out there, doing their
they're in love with someone in the band thing, and making headway in a very
or they're insane. These may be reasons difficult business with a great attitude
to get a restraining order but certainly and terrific music.






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