New Marketing Approach for Industrial Flooring Products

A kit-based approach to selling epoxy floor coatingsform. The floor's condition, the owner's preferences,
is now being used to target both industrial and homeand the desired outcome are factored in by an
users. These all-in-one kits have been developed withautomated computer system. From that point, field
the recognition that people want to buy solutions nottechnicians prepare a recommended kit of materials
products. This outcome-based concept ensures thatand step-by-step instructions tailored to take the
all of the goals for the floor are met and that all ofproject from beginning to end.This "kit" approach
the required tools are available during the installation.stands in contrast to the alternative of shopping at
To compensate for lack of training and for thelocal retail stores for supplies which, if they can be
inevitable unexpected questions and problems, afound, often don't match the needs of the project.
complimentary 24/7 help line is provided along withWhen a handle for a roller frame is needed, should it
the kit so applicators can be assured of staying onbe 4 ft., 5 ft., or 6 ft. in length? Should it have a
track.The process of obtaining a custom-built kitmetal or wood thread?
starts with filling out a web-based, free cost analysis