| There are probably ten million people online, looking | | | | campaign along? Think about this. Once someone |
| for downloads at any given time. Of course, a lot of | | | | downloads your MP3 files and those files are available |
| them could be looking for pornography or free | | | | on that listener's hard drive, viral marketing begins. |
| software but still, reaching a minimum on a million | | | | After two users start sharing your files, suddenly, |
| people on any given day does offer some rather | | | | your music is on the hard drive of a second |
| intriguing possibilities. People like using file services to | | | | computer...then a third... and on and on. When users |
| download music for two simple reasons, they're free, | | | | are searching and they find your music on a lot of |
| and there is an incredible selection. The fact is | | | | different computers, they are more likely to |
| Pandora's Box has been opened. In Napster's wake, | | | | download the files. It's just a matter of time before |
| other quasi-legal services quickly emerged... a lot of | | | | you'll find your files showing up in more and more |
| them. Even if they are closed, others will succeed | | | | places. No matter what genre music you play...Rock |
| them. Major record companies would like to thing | | | | and Roll, Country, Tejano, Mozart sonatas, Heavy |
| otherwise but they are never going to stop file | | | | Metal, of Brazilian Jazz, there is an audience for it |
| sharing. Net users are file sharers...plain and simple. | | | | somewhere. |
| Long before the Internet came into being, people | | | | In this new paradigm, you aren't hawking a product, |
| made cassette tapes of their favorite music for their | | | | you are offering free music via a medium that lets |
| friends...cd burners are so much easier and faster. So | | | | you be directly connected with your audience. |
| how can you use this to help your viral marketing | | | | |